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The people

The people behind your plan.

Advice is only as good as the people who give it. Ours combine deep experience with a genuine interest in the lives they help shape.

Paul Sweetland, Director & Independent Financial Adviser
Founder
Founder & principal

Paul Sweetland

Director & Independent Financial Adviser

Paul started the firm and is its director and independent financial adviser. He has worked in financial services for more than 37 years, advising both individual and corporate clients across South Wales throughout that time.

Before Sweetland Associates, Paul worked for Pearl Assurance, Eagle Star and Principality IFA. He is a member of the Personal Finance Society.

Many of Paul's clients have been with him for well over a decade, and a good number first came to the firm through personal recommendation.

Over 37 years in financial servicesMember of the Personal Finance Society
Louise

Louise

Administrative Support & Accounts

Louise has been with the firm since 2002 and has a background in book-keeping and accounts.

She supports Paul with new business processing, preparing client reports and keeping clients' ongoing portfolio reviews up to date.

Debbie

Debbie

Administrative Support & Financial Services

Debbie has been with the firm since 2001 and has a background in financial services, having previously worked for Royal Liver Assurance.

She supports Paul with client reports and new business processing, particularly group protection, group life assurance and group private medical cover.

Free initial consultation

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The best way to know whether we're the right fit is to meet us. Book a free, no-obligation conversation and see for yourself.